Let’s be honest - we’ve all heard whispers about the rabbit massager. Maybe you were curious. Maybe you giggled. Maybe you thought, "That thing? Really?" But here's the twist: it's not just a cheeky sex toy. It's a cultural phenomenon that revolutionised how women think about pleasure.

Before it became a household name, the rabbit massager was born from rebellion. In 1980s Japan, strict obscenity laws banned the production of anatomically explicit sex toys. So what did the innovators at Vibratex do? They made vibrators shaped like adorable animals. That’s right. Bunnies, turtles and kangaroos were the gateway to a sexual revolution. And out of that workaround, the rabbit was born.

The Design That Changed Everything

What makes the rabbit massager so special? Simple. Dual stimulation. It combines an insertable shaft with a clitoral stimulator that mimics fluttering bunny ears. And with newer designs, those little ears have evolved into pulsating tongues, suction tips and rotating wheels.

Take the iVibe Select iRoll for example. This beauty includes 8 vibration patterns, stimulating beads and a clitoral stimulator with rotating tongues - a true triple threat…or treat. Then there’s the Pretty Love - Flirt, which adds clit suction to the mix, creating an all-in-one experience that leaves your toes tingling.

Pop Culture Paved the Way

The rabbit wasn’t always famous. But it leapt into the limelight thanks to a little show called Sex and the City. In an unforgettable episode, Charlotte gets hooked on her new Jack Rabbit and practically vanishes from social life. Suddenly, women everywhere weren’t whispering about self-pleasure - they were proudly shopping for it.

Sales exploded. And for the first time, mainstream media was showing female desire in a way that wasn’t taboo. The Rabbit Pearl became the Manolo Blahnik of the bedroom, and the world never looked back.

Innovation in Every Pulse

The earliest rabbit vibrators were battery-powered and corded - a bit clunky and a bit awkward. But today? We have USB rechargeable options, waterproof finishes and motors so quiet you could use one in a shared flat without raising suspicion.

The iVibe Select iCome is a perfect example. With its rolling clitoral stimulator and anatomically curved shaft for precise G-spot pleasure, this sleek, modern version has come a long way from its animal-shaped ancestors.

Changing Minds, One Vibe at a Time

Sexual toys are not created purely in the pursuit of orgasms. It’s about empowerment. The rabbit massager shifted how we view sexuality. It challenged outdated stereotypes, encouraged open conversation and normalised solo play.

More than that, they offer women a safe, emotionally fulfilling alternative to seeking intimacy elsewhere. There’s no need to settle for meaningless 1-night-stand encounters when a rabbit massager provides a reliable, body-safe and psychologically comforting option. For single women in particular, it fosters autonomy, boosts self-esteem and eliminates the pressure of finding someone else to meet your needs. It’s satiating intimacy on your own terms.

Today, using a rabbit massager isn’t just accepted, it’s celebrated and recommended. Whether you’re chasing that elusive blended orgasm or simply getting reacquainted with your body, these toys are designed to support your journey.

Toys With Thoughtful Design

Modern rabbit-style massagers come with all the bells and whistles you didn’t know you needed, like G-spot targeting curves, suction features and ergonomic handles for solo or partnered play. Many, like the iVibe Select iRock, now include a come-hither motion for G-spot stimulation that’s gentle but oh-so-effective.

Others, like the Pretty Love - Phoenix Licking Vibrator, introduce unique features like a licking tongue paired with suction and vibration. Honestly, it’s a sensory feast.

Built for Real Women

What we love most about these newer rabbit massagers is how they’re designed with us in mind. They’re soft, body-safe and adaptable. Whether you’re new to vibrators or have a toy drawer that needs its own postcode, there’s something for everyone. 

The team at Women’s Sex Toys has curated options like the Pretty Love - Flirt and the iVibe Select iCome, each offering different sensations to match your mood, body and curiosity.

We’re also seeing a cultural shift backed by research. A 2020 study in Archives of Sexual Behavior found that women who used vibrators reported higher levels of sexual satisfaction and fewer sexual health risks. By removing the pressure to seek partners solely for sexual relief, rabbit massagers give women more freedom to choose relationships based on connection, not obligation. That’s powerful.

The Future of the Rabbit

With tech advancing at lightning speed, the rabbit massager is evolving too. We’re seeing voice control, app compatibility and even models with built-in heating. The focus is shifting toward more intuitive, body-aware toys that respond to your rhythm and feedback.

The rabbit has gone from sneaky sidekick to star of the show - and its future looks as thrilling as its past.

It started as a legal loophole and grew into a movement. Now, the rabbit massager stands as a symbol of personal pleasure and freedom. Whether you're seeking your first orgasmic adventure or levelling up your current collection, this icon of intimacy is still the one to beat.

We say: hop to it.

Ready to experience a rabbit massager that will rock you? Choose yours here. Have a question? We’re listening.

WST Australia
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WST Australia
Our mission is to break the societal taboos associated with female sexuality, providing a safe, discreet, and educational space where women can freely explore their desires. From the luxurious to the affordable, our hand-picked collection features body-safe materials and innovative designs, all aimed at providing the best experience for our customers.